If a picture is worth a thousand words, then videos should be, by definition, quadruple that. That’s why video marketing is an extremely efficient marketing method if integrated into your marketing strategy; you can reach more people, have them learn something new, and boost engagement on your digital and social channels all at once.
Benefits of video marketing as part of your social media strategy
The beauty of video marketing is that it can be incorporated into your social media efforts to make your marketing message that much more attractive. How?
- It can increase your social media presence by encouraging the length of time someone stays on your channel.
- You will generally receive a higher volume of views and more interaction because you’ve given your audience something explanatory to watch.
- Video marketing can make it easier for customers to grasp your offering.
- Video marketing plays an integral role in your overall content marketing efforts. Find out the importance and the intricacies of content marketing by visiting Cornerstone Content.
- Videos are becoming an increasingly popular tool for small businesses like yours to use in their marketing efforts to reach, convert, and retain new customers.
How video marketing sets the stage for your brand
When posting to social media channels, be sure to include your video on Facebook, YouTube, and your Google business listing to increase customer awareness while adding to the professionalism and credibility of your business at the same time. This is due to the fact that video marketing has quickly risen to the top of the marketing industry as the type of content your audience expects most from businesses going forward. Therefore, investing in video production from the get-go should, in a perfect world, pay off tremendously in the long run.
Types of videos you could do
Don’t have fancy video equipment? All you require is a mobile phone to get started while you wait. There are many types of videos you could try your hand at to spread the word about your offering.
Demo videos are brief instructional videos that show how your product or service is used. Put forth all the great things about your product or service and then persuade people to buy it.
You should let your customers in on the inner workings of your business and introduce them to the people who make the product they’re buying. No amount of acting will ever be as convincing as the real thing. It’s a great strategy for getting closer to your customers personally.
A video demonstrating how to do something is much more engaging than reading step-by-step instructions. Video infographics are also an excellent way to direct attention to important statistics and other information you want highlighted. You can use an infographic template to design one for you and then add your own text, colors, design, and background of your choice.
Video case studies
Video case studies from satisfied clients are a powerful tool for establishing credibility and swaying your target audience, especially if it’s loaded with interesting facts and data to support your case studies.
Simply put, if you want to spread the word and spread it fast, video marketing as part of your content marketing strategy is a great way to do this while simultaneously establishing your credibility online in as many marketing channels as you desire.