You have probably been living under a rock if you have not noticed that social media marketing is one of the biggest marketing strategies worldwide. This is attributed to the advancements in technology over the past 2 decades. More and more people are tapping into the pool of vast social media platforms. They do this to popularize their products, brands, and marketing campaigns. Promo videos are the most effective tools used to propel any social media campaign project. This is because it is a fast and effective means of attracting online users to the brand. Do this through creative animations and colorful graphics. You can create videos for your brand simply and cheaply using a free video maker with an effortless editing process. Then you can advertise or engage your audience.
After creating your videos, you need somewhere to put them so that they can be seen. Otherwise, what’s the point of even making them? To get your videos online and push your marketing goals, you need to identify a video hosting site that is reliable and effective. A good video hosting site should enable the upload and sharing of high-quality videos. Of course, without lagging servers or bringing down your website. There are several sites for hosting videos. We have identified some of the best sites to make your social media campaign effective:
Use a Free Video Maker and Post on YouTube
Whether you are an upcoming content creator or an established one, you cannot go wrong with YouTube. It is the largest video hosting platform. It’s great for individuals or organizations that need to grow viewership from the ground up. The beautiful thing about this platform is the unlimited data storage and the allowance of uploading gigabytes of videos. Because of its wide reach, your social media campaign can get a very fast audience build-up. However, your videos have to be of quality for you to catch the audience’s attention. The good news is that YouTube videos do not require so much investment. You can use a free video maker for YouTube. Therefore if you are still struggling financially, this is the best option for you because it is free of charge. What’s more, you will be paid for your content depending on the views you get and AdSense.
Facebook is big on social connections and it is the only platform other than YouTube that has a massive audience. It is among the largest social media platforms globally and it caters even to small video creators. Therefore if you are looking for a large following on your marketing campaign, then Facebook is your platform. With a free video maker, you can create quality videos and share them directly on your timeline. In addition, setting up an account or page, sharing posts, hosting, and sharing videos come at no cost. The platform has the Facebook watch feature which can turn your live video posts into videos for your profile. This and the fact that you can link these videos to other platforms makes it one of the largest online video distributors.
Other than YouTube and Dailymotion which are mostly for sharing videos, Vimeo is primarily a video hosting site. Vimeo is best suited for creative professionals and can give you the best opportunity to popularize your social media campaign. With a subscription price range of about $7 to $20 a month, Vimeo is best for users who need total control of their videos. There is nothing more upsetting than posting videos for your audience, and then having other users’ adverts pop up. If you do not have a free video maker to create professional social media videos, worry not. Vimeo can create videos while giving you customizable features and equally guarantee your discretion as a user.
If your social media campaign is aimed at garnering subscriptions to your emails, then Wistia is your video hosting site. What is unique about Wistia is it meets your digital marketing needs and even caters to businesses driven by data. You can create custom audiences for other platforms and capture leads within the Wistia player. In addition, you can do your own custom branding and you will be guaranteed no ads. If you have been using a free video maker to create other videos on your channel, Wistia can highlight them with no external recommendations.
Dailymotion is a video-sharing platform that is a fierce competitor of YouTube. This platform offers unlimited video hosting absolutely free; with better audience-building opportunities. This is because there is less competition from rival brands, hence your social media campaign can build supporters from scratch. Therefore, small businesses or organizations can enjoy unrivaled chances of audience reach at no cost. With a free video maker and Dailymotion as your video host, your social media campaign is a go. The only thing you will realize with this platform is; compared to YouTube, your audience growth will be slower but steady.
Final Thoughts On Free Video Maker
There are limitless options for hosting your videos online. We have identified just but a few main ones. We have also seen that with a free video maker, you can create videos for your social media campaign. While YouTube is the most popular and preferred video hosting site, you might rethink it if you have serious business. It has an embedding option that may downgrade your message by making it look unprofessional. This may open a loophole for your competitors to snipe your videos and even show their ads therein.
Paid options like Vimeo and Wistia give you control over your videos and prevent external ads from popping up. However, before you select a video hosting site, you should prioritize your needs first. If you want to reach the most people, then YouTube and Facebook are your best bet. However, if you use the paid options for serious business, you should also consider the free options to boost your reach.